Fundraising Playbook

by Wefunder

Our time-tested guides, templates, and resources to help your Community Round run smoothly at every stage.

Phase Two

Soft Launch

Start collecting reservations and investments from your network through 1:1 outreach and offering early access to angel investors, friends and family, customers, and anyone else who can help you reach over 25% of your funding goal.

Phase Three

Public Launch

Reach beyond your personal network using social media, ads, Wefunder's marketing perks, and other promotions. Aim to reach over 65% of your funding goal before moving into your Closing phase.

Phase Four


The last 2 weeks before the fundraise ends. Reach back out to everyone you've contacted, ask people to invest again or increase their commitments, and drive FOMO to get a final bump in investments. Reach 100% of your goal!

Need help with your fundraise?

Book time with Wefunder's Fundraising Team to discuss strategy, content, timeline, or anything else you need.

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