Email: Ask for feedback while priming the pump

Subject: Would you join our community of investors?

Pre-header: We’re considering a community round!

Hi [Name],

[Company] is at an exciting time in our growth, and we are deciding how to best capitalize on these positive trends. In the past year, we have:

• [Company Update #1]
• [Company Update #2]
• [Company Update #3]

While many companies in our current position may choose to go to a select group of high net-worth investors and/or VC funds to take us to the next level, we were wondering if you (one of the many people have brought us to where we are today) would be interested in becoming an investor in [Company].

What this means is that you would share in our growth and profits in the same way an angel investor or financial institution would. Investing in startups is inherently risky, and returns aren’t immediate. You would be investing because you believe in us and want to play a role in our future growth and success.

If this is something you would be interested in, we would greatly appreciate if you took this survey* on how much you would be interested in investing if we raised a community round.

By signing up, you’ll be the first to know if we pull the trigger. Thank you!

[Signature]