How often should you post on social media?
We suggest posting across all platforms where your audience interacts with you during these 3 phases:
- When you've launched: Tease the launch a week out, a few days out, and on the day of.
- In the middle: Update your followers on your fundraising progress, like how much you've raised, how many investors have come onboard, and any other exciting milestones. Suggested cadence: 2-4 times a month.
- When you're closing: Let people know when you're a few days out from closing the campaign, 1 day out, and a few hours out.
Examples: Launch Posts
Tease your launch a few days ahead of your launch to prime your audience. In your actual launch posts, it's a great idea to recap who you are, why you exist, and why you're opening a Community Round.
Launch Post Examples
Examples: Update Posts
Keep your Community Round on people's minds by updating on your progress. Show people how much money you've raised out of your goal, how many investors have come onboard, and any notable investor quotes or stories you've come across. People love to see a story unfold, and you're allowed to talk about your Community Round (unlike traditional funding rounds).
Remember to keep reminding your audience to invest, share, or increase their investment amount.
Update Post Examples
Examples: Closing Posts
Keep your Community Round on people's minds by updating on your progress. Show people how much money you've raised out of your goal, how many investors have come onboard, and any notable investor quotes or stories you've come across. People love to see a story unfold, and you're allowed to talk about your Community Round (unlike traditional funding rounds).
Remember to keep reminding your audience to invest, share, or increase their investment amount.
Closing Post Examples
Need more ideas on what to post?
Check out our 12-week content calendar for weekly campaign updates, and adapt the examples for social.
