How often should you post on social media?

We suggest posting across all platforms where your audience interacts with you during these 3 phases:

1. When you've launched: Tease the launch a week out, a few days out, and on the day of.
2. In the middle: Update your followers on any exciting milestones and your journey so far! Suggested cadence: 2-4 times a month.
3. When you're closing: Thank your investors & emphasize your mission and goals.

Please refrain from mentioning the terms of your campaign on channels outside of the Wefunder platform (e.g. emails & social media).

Examples: Launch Posts

Tease your launch a few days ahead of your launch to prime your audience. In your actual launch posts, it's a great idea to recap who you are, why you exist, and why you're opening a Community Round.

Examples: Update Posts

Keep your Community Round on people's minds by updating them on your progress. Share any notable investor quotes or stories you've come across. People love to see your story unfold, and you're actually allowed to talk about your Community Round (unlike traditional funding rounds).

Remember to keep reminding your audience to invest, share, or increase their investment amount.

Examples: Closing Posts

Keep your Community Round on people's minds by updating them on your progress. Keep reminding your audience to invest, share, or increase their investment amount.

Need more ideas on what to post?

Check out our 12-week content calendar for weekly campaign updates, and adapt the examples for social.

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