How to Produce

Your Video

Create a human connection with your investors by giving them face time with you, your product, and your customers.

Pictured: Renji Bijoy, founder of Immersed, quoted in this article

What's the purpose of your video?

Your video should build a trust and connection with investors. The best way to do this is to give investors face time with you, the founder.

Your investors are signing up to be part of your journey for years. Wouldn't it make sense for them to want to know who they're partnering with? Use your video to clearly show who you are as a founder, while pitching the investment opportunity.

1–5 minutes
Aspect Ratio
Landscape (16x9)
1080p or higher

What should you cover in your video?

If you're short on time, simply record yourself walking through your pitch deck, as if you were pitching your investors live. Though it sounds basic, it achieves the core purpose of your video—letting investors hear about your company straight from your own mouth, versus a cartoon animation or a series of stock photos.

If you're willing to take more time to edit your video, then supplement your pitch with footage that shows investors a deeper dive into aspects of your company that they won't see in the rest of your campaign page. Give them face time with your founding team and your customers, behind-the-scenes footage of your product or space, and anything else that completes the picture of what you're building.

No matter what route you go, use your video as a chance to show (not just tell) investors exactly who you are, what your company does, and where you're going.

If you want a starting point for your script, start writing down your answers to these prompting questions (from YC):

Video script prompting questions:

  1. What are we building and for whom?
  2. Why hasn’t this been done before?
  3. Why is it hard to do what we are doing?
  4. Why is this an opportunity not to be missed?

Or, here's a script template you can adapt:

Fill in the blanks to adapt your own script:

Hi, I’m {name} and I’m the founder of {company}. We’re {your 1-liner}.

We’re building {solution} for {customer} to solve {this problem}.

Today, {customer} needs to {solve their problem} by {doing this undesirable thing}.

With {our solution}, {our customers} will be able to {do this instead}, achieving {these benefits}.

My co-founders and I {1-2 reasons why our team can deliver}.

We’re raising money on Wefunder because {a mission-driven or tactical reason to let your community in}. This round of funding will allow us to {achieve these 1-3 milestones in our next chapter}.

{Optional: recap your vision or mission}

We hope you’ll join us in our journey! Invest in {company} today.

Your approach to your presentation tells listeners a ton about you. If you seem bored or angry or anything but confident and passionate about your idea, your chance of winning them over is next to zero.
—Geoff Ralston, “A Guide to YC Demo Day Presentations”

Barely have any time to create a video?

Just speak into your phone or webcam as if you're pitching a room of investors on a Demo Day. Paint a clear picture of exactly what your company does and why it matters, using simple words and eye contact.

For example, check out this simple but effective campaign video from Calm Company Fund's Community Round in 2021:


Hi everyone, I’m Tyler Tringas, the founder and general partner of Earnest Capital.

If you’re not familiar with us, we provide capital, community, and mentorship for entrepreneurs building “calm companies.”

Read More

Or this video from Doordash's 2013 application to Y Combinator:

Example: Doordash's YC 2013 Application


Hey I’m Stanley, I’m a Stanford CS Major. I did front-end engineering at Facebook.

Hey I’m Andy, I’m also a Stanford CS Major, and I did platform engineering at Facebook.

I’m Evan, I was on the founding team of Vivo, the music video service.

And I’m Tony, I was the product manager of Square.

Read More

What if I want my video to be more than a talking head?

Whether you have the time to spend or you're working with a creative team for your video, here are some ways to create a video that goes beyond the talking head.

Splice in extra footage

Show, don't tell: what do your customers actually say about your company? Who are the human faces (in addition to your own) behind the product? People love to see behind the scenes.

Don't add generic stock videos, stock photos, or cartoon animations just for the sake of variation. Unless the clips add something to your investors' understanding of your business, don't include them.

Here are some ideas:

  1. Customers’ video testimonials
  2. Press clips or interviews
  3. B-roll from events you’ve thrown (if you’re community-centric)
  4. B-roll in your restaurant, store, warehouse, or office
  5. Footage of your product being made
  6. A clear product demo video
  7. Your team members talking about your mission

Shoot your pitch in an intentional location

Instead of sitting in any random spot and pointing your webcam at it, set up a tripod with your iPhone or camera and record yourself somewhere meaningful. Here are a few examples:

  • Earth Rides: Founder Raven Hernandez stands in front of a Tesla (an essential part of her offering) as she speaks directly to the camera.
  • Unity Wellness: Co-founders Alex Valley and Phene Wardlaw walk the perimeter of their production facility while speaking directly to the camera.
Example: Both&


The latest research indicates that 25% of Gen Z, globally, already identify as non-binary. That’s not a fad. That’s not a niche. That is a paradigm shift in when thinking about gender identity and presentation that presents an enormous opportunity.

Read More
Example: Immersed


Hi, I’m Renji, founder of Immersed. We’re a Techstars company partnered with Facebook, HTC, and Microsoft to build virtual reality offices. Especially in this post-Covid world, this has become an extremely important problem to solve.

Read More

Caption your video

We strongly recommend adding captions to your video. Studies show that anywhere from 60% to over 90% of people watch videos without sound. Captions also make videos accessible for those who are deaf or hard of hearing.

To transcribe the audio in your video and export it with captions, try using a service like Descript, Veed, or Kapwing. Note, captioning is free but exporting a video without a watermark is $15 at the time of writing.


Your Wefunder campaign video gives you a chance to build a human connection with your investors in just a few minutes.

It’s also a unique opportunity to immerse investors in your company. If you’re building a physical product, showcase it in your video. If you’re building a physical space, give us a tour.

But no matter what you’re building or how much resource you can dedicate to your video, the most important part of your video is you—the founder.

If your video is just you and your co-founders pitching directly to the camera, you’ll do just fine. If you add all the bells and whistles, you’ll do great as well—just don’t skimp on the fundamentals.

Happy video making!

Extra Resources:

← Previous
How to Write your Elevator Pitch
Next →
How to Curate your Highlights

You may also like:

How to Write your Elevator Pitch

Exactly what your company does, in simple words that anyone can understand

2 min read

How to Create your Pitch

The full story of why someone should invest, with templates and examples

20 min read

How to Choose your Cover Image

Make investors feel something on Wefunder's Explore Page

5 min read

Need help with your fundraise?

Book time with Wefunder's Fundraising Team to discuss strategy, content, timeline, or anything else you need.

Book time on Calendly