Why should you post weekly updates?

Fundraising is a hands-on effort—there's no point at which you'll “set it and forget it.” As the founder, you’re responsible for holding the flag through the entire raise and converting your potential investors. One of the easiest ways to do that is to simply show up: respond to investors’ questions, thank your supporters, and share how your raise is going.

Professional investors on Wefunder might be happy to invest on the basis of your numbers alone, but many others are investing on the basis of their connection to you and your mission. Posting regular content is one way to keep your potential investors engaged.

Who's reading your Updates?

When someone visits your campaign page but isn't ready to invest yet, they might click “Watch for Updates.” This turns them into a "Follower" of your campaign, which means that they'll automatically receive an email anytime you post an Update to your campaign.

Your followers are low-hanging fruit. They're on the fence about investing, waiting to be engaged, and want to track your progress before deciding to invest.

See your Followers by going to wefunder.com/{yourcompany}/followers.

How often should you post?

Post at least one update every week of your Community Round.

Give investors one clear takeaway with each update. Instead of bundling 5 different topics into one update, spread them out across multiple weekly updates to maintain consistency.

How do I post an Update to my campaign?

To post an update to your campaign page, click “Updates” on your campaign page nav bar, and click “Post.” Here, you'll have the option to publish an update like a traditional blog post.

A 12-week content calendar for weekly updates

🚧 We’re still collecting examples for this guide. If you have any good ones, send them along to the Fundraising Team!